Analisis Strategi Pemasaran Bibit Tanaman Hutan Menggunakan Metode SWOT dan QSPM di Kabupaten Banyuwangi

The need for wood is a staple the manufacturing industry, development, especially property sector, as well community. increasing day by day, it must be aligned with amount of production. purpose this study was to determine factors within company (internal) and outside (external) market forest plant seeds in Banyuwangi Regency. method used Strength, Weakness, Opportunity, Threat (SWOT) (external). results showed that Regency which were analyzed using SWOT obtained 10 strategies from stage done promotion further improved, best way do through social media or print media, so people can find out about attracts buy. conclusion discussion should implement strategy accordance analysis achieve desired goal, carrying recommended marketing strategy, community will also know nursery increase consumers even existing customers.